When writing or speaking, whether formally on a press release or informally on a podcast or hashtag, it is important to have a consistent tone of voice for the brand. This includes what we call ourselves. Too many names can be confusing, especially when breaking into new markets who are unfamiliar with our city, region, or brand at all. For this reason, we only use three names:
Santa Maria Brewing Co. - This is our full name, and "Co." always has a period. This is the most formal use.
Santa Maria - This is less formal, more conversational, and is useful the same way "Sierra Nevada" or "Ballast Point" is useful.
SMBC - This is our official abbreviation (as you can see on our quatrefoil logo), and only ever used in written form.
And that's it - no other nicknames, short-hands, or otherwise. Which means SMBrew is out, as are any other confusing variations.
Note: Currently, our email addresses are all "smbrew.com," but that is the only outlier, and will eventually be updated.